Indexing Co Brand Kit

Logo & Mark

The Indexing Company identity distills clarity, speed, and intelligence into a single system. The wordmark carries the brand at every scale, and Dex (our geometric rabbit) grounds it with personality.

Wordmark

The primary logo for most contexts. Horizontal layout for headers, footers, and wide spaces.

SVG

Wordmark (Vertical)

For square or compact contexts: social avatars, app icons, stacked layouts.

SVG

Dex (Brandmark)

Dex is our mascot, a geometric rabbit representing speed and intelligence. Use as a standalone mark or alongside the wordmark.

SVG

Dex Emoji

A ready-made 128×128 PNG for Slack, Discord, and other platforms.

128×128 PNG

Legacy Assets

Older marks still available, but the above versions are preferred for new materials.

Dex 2-Bit

Dex Retro

Legacy Wordmark

Color Palette

The palette is minimal and intentional. Black and white carry the brand; green and pink provide energy and character.

Primary

Black #000000

White #FFFFFF

Indexing Green #4AF120

Pink #DD67AB

Neutral

Gray #8E8E93

White Smoke #EDEDED

Usage

Indexing Green Our most distinctive color. Use for hero backgrounds, section blocks, and CTA buttons (with dark text). Also works as a text accent on dark backgrounds. Fails WCAG AA on white (~1.5:1). Passes on black (~13.9:1). Pair with black text when used as a background.

Pink Secondary accent for highlights, data visualizations, and variety.

Black + White Primary content colors. Most of the brand is black and white.

Grays UI elements, borders, secondary text.

Typography

Inter is our only typeface. It's clean, highly legible, and available everywhere. Fira Code supplements it for monospace contexts.

Inter / Variable Weight

Inter 300 400 500

Fira Code / Monospace

Fira Code 400 500

Type Scale

Jumbo / 60px / Light 300 Build with clarity

Display / 48px / Regular 400 Real-time indexing

Headline / 28px / Medium 500 The data layer for onchain

Subhead / 24px / Regular 400 Pipelines integrate directly to your storage

Body / 16px / Regular 400 The Indexing Company transforms complex blockchain data into structured, accessible information. Faster decisions, smoother payments, scalable digital products.

Caption / 14px / Regular 400 No middlemen, direct to you.

Type Hierarchy

Role	Weight	Size	Use
Jumbo	Light 300	60px / 36px mobile	Hero statements
Display	Regular 400	48px / 30px mobile	Section titles
Headline	Medium 500	28px / 22px mobile	Page titles, cards
Subhead	Regular 400	24px / 20px mobile	Section subtitles
Body	Regular 400	16px	Paragraph text
Caption	Regular 400	14px	Labels, metadata
Code	Fira Code 500	16px	Code snippets

Voice & Personality

We are a blockchain infrastructure company that simplifies complexity. Our brand voice is confident and direct. Technical without being inaccessible.

Innovative

Fast

Clean

Sophisticated

Intelligent

Usage Rules

These guidelines ensure the brand remains consistent and recognizable across all touchpoints.

Logo Usage

Use on solid backgrounds (black, white, or dark gray)
Maintain clear space equal to the height of the "X" in the wordmark
Use the provided SVGs. They adapt to light and dark contexts

Don't

Distort, rotate, or stretch the logo
Place on busy or low-contrast backgrounds
Modify the letterforms or Dex's proportions
Add effects (shadows, outlines, gradients)
Use the logo below 76px wide (digital) or 27mm (print)

Color Usage

Downloads

All assets and references you need to create on-brand materials.

Assets

Asset	Format	Download
Wordmark (horizontal)	SVG	Download
Wordmark (vertical)	SVG	Download
Dex brandmark	SVG	Download
Dex emoji (Slack/Discord)	PNG	Download

CSS Variables

--Brand-Indexing-Green: #4AF120;
--Brand-Indexing-Pink: #DD67AB;
--Brand-White-Smoke: #EDEDED;

Generate Branded Assets →